Our charitable giving is designed to help address the growing problem of at-risk, displaced and endangered animals in the United States and abroad, and to help foster a greater understanding about the need to protect biodiversity and wildlife.  We recognize the huge need of animal welfare organizations that struggle with limited resources, but continue to work tirelessly on the front lines to save lives.

Our founder, Serena Yang, is a lifelong animal lover and advocate.  Serena’s work documenting cultures around the world as an international journalist for CNN and Discovery Networks forged her deep interest in biodiversity, spurring a greater understanding of the complex cultural and economic challenges facing conservation efforts.  With our current rate of animal extinction and habitat loss, the need for help has never been more urgent.

Giving back is a natural extension of her passion for animals and her desire to assist groups that are making a difference for abandoned and displaced animals everywhere.

OUR WORK IN ACTION

In addition to supporting worthy and vetted animal welfare organizations who are making significant local, national or global impact, we help produce PSA, media and storytelling strategies to create awareness, spread compassion and influence public attitudes  about wildlife conservation.  We work closely with creative partners and global activists to produce inspiring campaigns to help strengthen education, policy, legislation and economic alternatives that can better support local and global communities in keeping animals and ecosystems safe.

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"We patronize animals for their tragic fate of having taken form so far below ourselves. And therein we err.  In a world older and more complete than ours, animals are more finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.  They are not brethren, they are not underlings; they are other Nations, caught with ourselves in the net of life and time."

– HENRY BESTON